Steph George – Chief Marketing Officer @ Sherlok


1. Before we dive into your role at Sherlok, what has your career journey looked like so far

I started my career as a marketing assistant and worked my way up through various roles over the years. I’m the type of person that gets bored easily so i need new challenges all the time which has meant that when opportunities to try something different have come up, I’ve been quick to put my hand up to do it which has helped me grow as both a marketer and leader and shaped my career to where it is today. 

I’m a big believer that I’m always learning. I’ll never know everything about anything and if I do I’d get bored pretty quickly so I’d need to find something new to challenge me again!

After working in the corporate world across a bunch of industries for over a decade I got itchy feet. I wanted a new challenge. I wanted to be part of something bigger than just the marketing department. So when Sherlok came across my path I was really excited. At the time in my head I was thinking that my next career move needed to be with a company that was changing the future, creating a category and making a positive difference. Sherlok ticked all of those boxes and was a no brainer for me.

2. Transitioning into work, what the heck does the Chief Marketing Officer @ Sherlok do?

So my role, as the first marketing person, is to wear a few hats. As a startup we don’t have a person for every job that needs to be done, so everyone has to roll up their sleeves and chip in wherever they can. 

For me this means that I’m:

  • Creating/designing ads
  • Publishing content on social media
  • Writing emails
  • Organising networking functions
  • Organising and attending industry conferences
  • Speaking to customers (mortgage brokers) and 
  • Getting feedback and testimonials the list goes on

I also lean on some super star freelancers and agency partners for various things when I need an extra set of hands.

I love being part of something from the very beginning…I also love that everyday is different from the last. In a couple of years time I will look back and no doubt be blown away by where we are from our humble beginnings. 

3. What’s a project you’ve worked with on in your currently role and how have you helped bring them to life?

Project Name: Organising a networking drinks function for Sherlok

What was it?

We’ve had so many recently because we’re doing so many things for the first time, but if I had to choose one it would probably be an industry conference we recently attended. Which required a demo video created, a networking drinks function hosted by Sherlok and attendance of the actual industry conference. 

It was so good to meet our customers face to face and hear their feedback. We signed up four new customers within the first half an hour which was amazing. I even had a guy who wasn’t part of the conference but saw me out the front of the hotel, recognised the Sherlok logo on my t-shirt and stopped me to tell me how much his brokers love Sherlok. You can’t make this stuff up!

What was your role?

But the reason why I chose that campaign is because I had to organise so many different pieces; comms, events, designs, social posts, eDMs, testimonials etc…all within a matter of weeks and I realised that although I don’t feel like I’m a marketing guru.

I can see now all of my years of experience coming together because when I need to make something happen I know what I need to do, and how to go about it and I know what good looks like pretty quickly. So that’s a good feeling knowing that all these years of working in various roles and with various great people have given me this knowledge and experience to pull it all together into a successful campaign when I need it most…under pressure in a short period of time. I’m grateful for that.

4. What do the entry level pathways into marketing in tech look like?

Can’t really talk about this, except to say…speak to senior tech people and ask them what they need right now and what they think you should do to get a foot in the door and then do it!

5. What’s one thing you recommend someone who wants to work in tech marketing do right now?

My advice would be to start creating your own marketing material. 

Find something that you’re interested in and something you’re good at and start creating marketing material for it…create a blog, or Facebook community or podcast or short course. Think about who else might be interested in it and think about where they would be consuming content and start creating content for them to consume where they consume it. 

Don’t wait for opportunities to come to you, create them for yourself…you’ll be surprised how many opportunities will come your way when you start putting yourself and your ideas, your ambitions, your interests out there.

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Sophia Cantora
Junior Marketer