Kia Codd – Lead Digital Strategist @ Megaphone Marketing


1. Before we dive into your role at Megaphone Marketing, what has your career journey looked like so far?

Initially, I left high school and travelled for a few years finding myself and finding what I like to do most. I bounced around a few jobs as a retail manager and then found myself working for a startup tech company.

This was the first real look into an entrepreneurial career and having the ability to create new systems and approaches to building an ecommerce business. This was also my first real glance into how important digital marketing is for growing and scaling a business.

After working at the startup, I took a mini sabbatical to Europe solo to reassess what I really wanted to be doing with my career. I came back to Australia and started working for myself as a freelancer. Mostly specialising in organic and content creation for small/medium size brands.

This was a huge step towards my marketing career. I learned so much during my two years freelancing and gave me the tools and steps to move into a career with Megaphone Marketing in 2020.

I started as a digital strategist, then moved to a senior digital strategist. Now I’m the Lead Digital Strategist and managing a team of 6 currently!

2. Transitioning into work, what the heck does a Lead Digital Strategist @ Megaphone Marketing do?

What is Megaphone Marketing?

Megaphone marketing is a digital marketing company, focusing on growing both ecommerce and service based businesses. We offer a combination of Facebook, Google, Tik Tok marketing, along with Email and SEO to name a few. We have been around for 9 years and currently work with over 350 clients and have offices around Melbourne, Sydney, Brisbane, US and are just launching an office in the UK!

What does your role entail?

Myself and my team build out key marketing strategies for businesses to grow and scale. When they come onboard with Megaphone, our role is to assess their business, understand their key goals and business structure, and create the best possible marketing strategy. From there, our amazing Marketing Strategists take the reins and work in the accounts on a daily basis.

3. What’s an example of a campaign that you’ve worked on and what was your role in bringing it to life?

Client: Silvi
Year: 2021 
Target Audience: 18 – 35 Women
Purpose: Create unique messaging and understand the creative angles that are most profitable along with aligning to the key problems this product solves – initially the key problem Silvi solved is acne prone skin. Which has since developed into a number of solutions to different problems and different audiences.

What was it?

With Silvi, the first product we launched was a pillowcase infused with silver ions to create an antimicrobial and antibacterial pillow case which helps fight acne while you sleep. Our whole focus was teenage girls, but quite quickly we realised the target market was much larger than just this core group of individuals. Soon we started to realise that the key selling points were a combination of fine lines, wrinkles, hair care and acne. 

This gave us way more creative angles to push across )1) Facebook ads, Influencer and UGC campaigns, Tik Tok ads, Google and PR campaigns, not to mention building out our email database and social following within a year.

In the first 11 months, Silvi hit 5.2 Million in revenue!

What was your role?

I can’t take credit for this as this has been a company wide focus on building out Silvi and using this business as a successful guinea pig to the winning strategies across all of our clients. However, the learnings we have gained through Silvi are parts of the strategies I build for new clients who come onboard. 

Since the changes from iOS14, the strategies we have learned about keeping audiences broad and testing the creative angles as a priority has enabled us to create our own formula in terms of scaling profitable ads.

4. What do the entry level pathways into a digital marketing agency look like?

Learning marketing is like learning a new language. Yes you can read books or go to university and study a marketing degree, but the best way is to just start. Move to the country and speak the language every day.
In another sense, learn as you go. Build your own TikTok ads and start testing different styles, or create your own product and start testing Facebook & Instagram ads. Alternatively, do what I did and freelance and learn as you go. There is no better way to learn, than by doing.

5. What’s one thing you recommend an aspiring marketer do right now?

Listen to some amazing podcasts, read books, meet like minded people, but most importantly, just start! I’d also recommend, to speed up your growth, join a team to really benefit from multiple smart minds at once. Yes I learned a lot as a freelancer, but that learning skyrocketed once I joined Megaphone! 

If you want to work for a company, make sure the company supports learning and development so you have every opportunity to soak up all of the knowledge you possibly can!

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Join 153 young people getting 3 new interviews every Monday

"Love it guys! Super exciting and easy reads"
William Tu
UNSW Student
"Awesome insight! Keen for the next scoop!"
Sophia Cantora
Junior Marketer