1. Before we dive into your role at HMD Global, what has your career journey looked like so far?
I spent the last decade or so working for companies such as eBay, Dan Murphys & Woolworths.
My time has been spent working across various areas of marketing, including content, performance, brand and digital marketing as well as Head of Ecommerce for various retailers.
2. Transitioning into work, what the heck does the Head of Marketing @ HMD Global do?
What is HMD Global?
HMD Global is a Finnish startup, we are the home of Nokia Phones. We were formed back in 2016.
We have operations globally and currently manufacture and sell a range of Pure Android smartphones and tablets, the Nokia C, G, X, XR and T series tablets, as well as classic Nokia feature phones.
We also sell Nokia branded Audio products and other accessories. We also have a number of Enterprise services such as HMD Enable Pro which is an Android Enterprise Mobility Management solution.
How is the marketing function structured?
We have a local ANZ team based on the east coast of Australia, which is part of a regional APAC structure.
We also fold in under the Global CMO and marketing team.
What does your role entail?
My role is responsible for Brand, PR, Marketing and more broadly digital commerce across ANZ and PI.
We work with Operators like Telstra and Vodafone, as well as with Australia’s largest retailers on product marketing, brand and awareness marketing as well as our very own e-commerce store.
3. What’s an example of a campaign that you’ve worked on and what was your role in bringing it to life?
Campaign: James Bond – No Time To Die & Nokia phones movie launch
Example: Campaign Video
What was it?
This was a global campaign, which was based around the release of our Nokia 8.3 5G device (James Bond phone), and the tagline “The Only Gadget You’ll Ever Need”.
We worked with the producers of the movie franchise and the local distributors Universal here in Sydney and brought the campaign to life locally with many of the other brand partners in the movie.
What was your role?
My role and the team’s role was to liaise with the global teams in London, Espoo and LA to launch assets across YouTube, BVOD and digital properties in Display etc.
4. What do the entry level pathways for marketers in retail look like?
I started as a content producer, which then led me to more traditional marketing roles as well as digital and e-commerce roles.
5. What’s one thing you recommend an aspiring marketer do right now?
Think as a customer, listen to them, look at the data, and don’t do what’s always been done. Challenge it.