Brandon Field – Sport Marketing Executive @ Stan

1. Before we dive into your role at Stan, what has your career journey looked like so far?

1) Starting at Volkswagen 

I’ve been fortunate enough in my career so far to have worked at some amazing companies! It all started in 2017 while I was in my last semester of Uni in which I saw a full-time marketing graduate role at Volkswagen Group Australia advertised on seek. Wanting to get experience and even though I was still studying, I thought to myself “What have I got to lose by applying?”. Thankfully I was lucky enough to obtain the role and spent 14 months there in which I learnt so much from so many great people.

2) Transitioning to Sky Racing as a part of Tabcorp

From there I obtained a marketing coordinator role at Tabcorp working on the media side of the business with Sky Racing. This is where I’ve spent the bulk of my working career to date and got to develop my skills as a marketer even more. 

I then decided it was time to move onto my next challenge and after three awesome years at Tabcorp, I started my role at Stan last year.

2. Transitioning into work, what the heck does a Sports Marketing Executive @ Stan do?

What is Stan?

Stan is an OTT streaming service owned by Nine and offers a range of film and television content. More recently within the last year, Stan has delved into the sports streaming industry, acquiring rights to a range of sports.

How is the marketing function structured?

The marketing function is composed of two teams

  1. A team focused on the entertainment side (films, TV shows) of Stan
  2. A team focused on the sport side of Stan (where I sit!)

Within each team, there are individual teams which specialise in a certain area.

What does your role entail?

My role as Sports marketing executive at Stan is to plan, develop and oversee marketing campaigns to promote our sports offering. 

This involves a range of things from:

  • Conducting market research
  • Managing stakeholder relationships and
  • Briefing internal and external stakeholders to ensure our marketing campaigns go live on time.

My role also involves analysing data to ensure we are always optimising our campaigns while also using this data to drive our strategy with future marketing campaigns.

3. What’s a campaign you’ve worked with on in your currently role and how have you helped bring them to life?

Campaign Name: Super Rugby Pacific & UEFA Champions League

What was it?

Most recently two campaigns that I’ve worked on have been for the launch of the Super Rugby Pacific season and UEFA Champions League knockout stages.

These two sports are our biggest and are loved and watched by so many passionate fans all over Australia. 

It’s our job to let them know that all their favourite team’s matches are exclusive to Stan Sport while also being ad-free, live and on demand.

What was your role?

I was involved at every phase of the campaign, from briefing through to post campaign review. 

They have driven interest in these two sports while also completing our objective into obtaining new subscribers plus retaining existing ones. 

This doesn’t happen independently, the wider marketing team at Stan Sport is paramount to the success of these campaigns

4. What do the entry level pathways into marketing in media/streaming look like?

I would feel like that most people start their marketing careers with an internship or part time role while in their last year of studying or once they finish uni. 

I’m a firm believer that networking is key while you’re at uni. Whether that’s reaching out to a hiring manager on LinkedIn or by simply striking up a conversation with someone next to you at an event/outing. 

I once worked with a fellow marketer who met their boss at the airport while coming back from Uni holidays who at the time was hiring for a role. A simple conversation led to a job offer.

5. What’s one thing you recommend someone who wants to work in media/streaming marketing do right now?

The one thing I would recommend to an aspiring marketer is to go in with an open mind, give everything a go and always ask questions! The easiest way to learn anything is to ask. I would also suggest that they try and find someone at a senior level to be your mentor and learn from.

Once you’ve found your area in which you enjoy working in and honed in on your skills, then start thinking about the types of industries you would like to work in or help you get to a company you would like to work for in the future.

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