Benji Hugh – Marketing Executive (Kayo Sports & Binge) @ Streamotion

1. Before we dive into your role at the Streamotion, what has your career journey looked like so far?

I feel like my marketing journey looks slightly different to a lot of other marketing professionals. 

I was in my 2nd year of a journalism degree at UTS, working casually for a local business and I stumbled across an internship listing on Indeed. It seemed pretty cool, they weren’t asking for much experience and it was a paid opportunity which meant although I wanted it more, it was going to be competitive. 

I somehow did okay in a couple of interviews and then progressed through the ranks of intern, part time associate, full time associate, consultant and before long I was Senior Consultant of Paid Social at Webprofits working on some pretty cool local and international clients.

2. Transitioning into work, what does a Marketing Executive (Kayo Sports & Binge) @ Streamotion do?

What is Streamotion? 

Streamotion is a company owned by Foxtel Group. Your readers are probably most familiar with our two main products – Kayo Sports and Binge.

We have a third product which is called Flash. So Kayo is sports streaming, Binge is entertainment streaming and Flash is news streaming.

How is the marketing function structured? 

So the marketing function is composed of a myriad of different teams.

There are people who work on one specific brand and then teams which work on all 3. So within all of those teams there’s marketing functions.

What does your role entail? 

My role as Marketing Executive is focused on bringing in organic conversions (subscriptions) for all 3 brands through; SEO, Banner Ads, Editorial Links, Google Integrations and the Gift Card program.

I work in the Acquisition Experience team, making sure that customers and potential customers have the best experience which helps them convert. My role also incorporates reporting, auditing and building strategies for all of the brands.


3. What’s an example of a campaign that you’ve worked on and what was your role in bringing it to life?

Campaign Name: AFL & NRL Season Launches on Kayo

What was it?

So right now, we’re in the middle of ramping up for the winter codes.

We’ve created plenty of assets for the:

  • Paid banners
  • Landing pages
  • Paid search and social campaigns
  • Created, filmed and launched tv ads

These are two sports which are so widely loved around the country, fans are passionate and dedicated. It’s our job to let them know that we’ll have all of their teams matches live and on demand.

What was your role?

So far I’ve been responsible for:

  • Creating the landing pages
  • Setting up our creatives
  • Organising targeting and timelines for our campaigns 
  • Making sure we have visibility in the market with our gift card program

We’ve also started creating competition-specific articles to compete for long tail search queries and getting those up has been quite a big achievement, we just need to work on optimising them now. 

It’s been a great experience to date and I’m really keen to see how we grow through the remainder of pre-season and once the competitions actually kick off. I’ve been in this role for about 8 months so this is my first winter codes launch!

4. What do the entry level pathways for marketers in media look like?

I feel like for most people it starts with an internship or part time gig. Marketing is definitely an industry where you meet people from all different walks of life. Like plenty of marketing people, I didn’t study marketing and it wasn’t something that I necessarily saw myself doing – but it’s happened, and I’m loving it.

I’d say have a look at uni boards, speak to people you know in marketing, reach out to strangers (LinkedIn works – trust me) and ask for advice or if they know anywhere looking for younger team members.

On where to start out first…

I personally used my masters degree to land a job in the US (finding jobs and visas in the US is generally qI’d recommend starting with an agency – they move really fast and you are trained across a range of different businesses. The most beneficial element of an agency is that you’re forced to learn, and learn FAST. Be hungry. Ask questions. Don’t be afraid to fail. Establish yourself within the team. Start building your identity.

Once you’ve found your niche/honed some skills then start thinking about industries you like or that might help you on your way to a company you want to work for. For example, mine is sport.


5. What’s one thing you recommend an aspiring marketer do right now?

My biggest tip is something I learnt from being around colleagues during my internship. No matter where you start, whether it’s an unpaid internship or a part time role – become friends with the people who are leading and mentoring you. 

Obviously don’t force it if it’s not going to happen – but I found that genuinely connecting with these people and hanging out with them outside of a work environment is so rewarding. 

Your development means so much more to them because they will want to see you succeed. Plus, you’ve just created new friendships – the beginning of your networking circle within marketing and the broader corporate environment. Congrats!

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"Love it guys! Super exciting and easy reads"
William Tu
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"Awesome insight! Keen for the next scoop!"
Sophia Cantora
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